Wold is Doms baby, prior to starting the business he was the bike designer for British bike brand Genesis bikes, before that he began his career working for the iconic mountain bike brand Pace in North Yorkshire. In 2012/13 and after many months of night classes Dom gained qualifications in both TIG and gas welding, he combined these with his Engineering degree, his bike design background and his passion for riding to fulfil his dream of starting his own brand manufacturing both custom and small scale production bicycles on home soil.
Bald, bearded, and round faced from birth. Gets all romantic about the Wolds, wants to live in the woods. Suffers from intense daydreams, verging on medical. Will definitely be late to his own funeral.
Dom and Mark first met at Pace, where Mark was the in house prototype engineer/tool maker/cnc guy and general metal wizard. Mark designs and makes all the dropouts as well as making tooling for the workshop. A die-hard single speeder and veteran of several Euro and world SS champs. Mark grew up riding bikes on the North York moors and in Dalby forest. Strong rider.
Ever evolving facial hair. Currently favouring the dungaree style Dickies overalls. Must have his engineers ‘6 inch metal rule’ to hand at all times.
George is mechanic extraordinaire and has been head mechanic at several large London bike shops, including Covent Garden and Kingston Specialized concept stores. He loves building wheels and has taught master wheel building classes down in the big smoke. Former lover of Rohloff and Alfine, has recently been wooed by derailleurs again. Has racks and mudguards on all his rides, damn right! George built his own frame on a Dave Yates course in 2009 so has picked things up here quickly.
Addicted to Bourbons, goes through a pack a day. Massive hatred of twee folk music (as he calls it) sends him into a hulk like rage. I genuinely fear the day that a touring twee folk band comes to town.